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The Traditional Marketing Agency Model Is Broken.

Small business marketing has become democratized. It's easier than ever for a business to do its own marketing. It's also cheaper and easier to hire freelancers from all over the world. Not to mention the hordes of "one-trick pony marketers" out there hawking the latest and greatest marketing tactic (the one all the kids are using these days) to unsuspecting business owners who have no idea if it's right for them. And then there's the sea of clueless salespeople employed to fill ad space in newspapers and magazines, on radio stations or streaming services, inside coupon mailers, and on the sides of buses - each one claiming their product is the answer to the marketing prayers of desperate businesses looking to get the word out.

Marketers have a choice to join the sea of sameness, providing small businesses with indistinguishable "marketing" services... or they can choose to take a stand against mediocre marketing.

Start with Strategy is a roadmap for marketing agencies and service providers looking to reposition their business into a strategy-focused marketing consultancy that can create more impact and profits for their clients and themselves.

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David Baer & Kendell Cook are veteran marketers who transformed their traditional marketing agency into a powerhouse marketing strategy consulting firm focused on developing and implementing comprehensive marketing systems for the small business clients they've served. Today, their firm, The Prepared Group, helps other marketers utilize their proprietary Start With Strategy consulting approach in supporting they clients they serve strategically build their own systems to attract, convert, and retain their right-fit customers.

Start With Strategy: How Marketing Agencies Can Increase Impact & Profit With Strategic Consulting

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